Freelance Marketing Collateral
✳︎
Branding
✳︎
Graphic Design
✳︎
Communications
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Freelance Marketing Collateral ✳︎ Branding ✳︎ Graphic Design ✳︎ Communications *
Marketing for Brands
At a glance: Designed print and social media content that has to follow specific brand guidelines.
American Red Cross ‘Seasons Greetings’
Project Overview
I was told cards were being sent to volunteers and the size for print using VistaPrint.
2. Visual Assets
I was given a brand identity pamphlet, written copy, a logo, and QR code.
I created concept designs for the front and back based on the colors in the brand identity pamphlet. I emailed these designs for preference, and the green one was selected. I then started working on the final version.
3. Design Process
4. Outcome and Results
Front of card
Testimonial and Feedback
Anniversary graphic for the American Red Cross
Project Overview
I was given the marketing collateral request without brand guidelines for sizing or design.
I was given the marketing collateral request without brand guidelines for sizing or design.
2. Visual Assets
3. Design Process
Created variations of my favorite initial designs and formatted to survey individuals their preference.
4. Outcome and Results
2A = 20% vote 3b = 80% vote
